Vivid Seats Inc., a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, and AEG, the world’s leading sports and live entertainment company, have launched a new partnership that makes Vivid Seats an official secondary ticketing marketplace partner of the LA Kings (NHL) and the LA Galaxy (MLS).
As part of the agreement, brokered by AEG Global Partnerships, Vivid Seats will enable fans of both teams to purchase tickets to all regular season home games on Vivid Seats’ platform.
This announcement marks Vivid Seats’ first partnership with an NHL team and builds on its existing MLS team partnerships as soccer fandom continues to grow across the U.S.
As an official partner of both teams, the new relationship will feature dynamic co-branded on-site activations on game days. It will provide Vivid Seats’ customers with access to certain designated premium seating areas at Dignity Health Sport Park, home of the LA Galaxy, and Crypto.com Arena, home of the LA Kings.
“We are excited to welcome the LA Kings and the LA Galaxy to our growing roster of team partnerships as we continue to provide Vivid Seats customers with unique and premium experiences,” said Geoff Lester, Chief Commercial Officer at Vivid Seats.
With this new partnership, LA Kings and LA Galaxy fans purchasing tickets via Vivid Seats will now have exclusive access to “Vivid Seats Elite Seats,” an enhanced gameday experience at both Crypto.com Arena (for LA Kings games) and Dignity Health Sports Park (for LA Galaxy games). Section 103, Row 9 at Crypto.com Arena and Section 130, Row D at Dignity Health Sports Park will be designated as “Vivid Seats Elite Seats” for all LA Kings and LA Galaxy home games, providing fans with a premium opportunity to enjoy the game-day action.
Along with the exclusive seating areas at each arena, fans that access “Vivid Seats Elite Seats” may benefit from a number of additional perks, which may include field passes, parking passes, complementary team merchandise, as well as complementary food and beverage offerings.
“Vivid Seats Elite Seats” customers may also be featured on the center-hung video display screens during LA Kings games at Crypto.com Arena and on the scoreboard at Dignity Health Sports Park during LA Galaxy games.
“This powerful partnership is further enhanced by the existing integration between AXS and Vivid Seats, ultimately enriching the fan experience for both LA Kings and LA Galaxy fans,” said Nick Baker, COO of AEG Global Partnerships.=
“We look forward to providing our dedicated supporters with even more access to exceptional game-day moments as a result of this relationship.”
Vivid Seats provides exceptional value through the ticket industry’s only loyalty program, Vivid Seats Rewards. By allowing fans to earn loyalty rewards on every purchase that they can redeem for ticket credits, the program provides fans with the opportunity to attend more of their favorite events.
In addition to ticket savings, Vivid Seats Rewards includes fan benefits ranging from surprise upgrades to exclusive experiences.